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Information, Education and Communication (IEC) Material Guidelines
Sample IEC Material Courtesy of DENR- Download Here
Econ. 109 Natural Resources and Environmental Economics
GUIDELINES IN DRAFTING ENVIRONMENTAL IEC MATERIAL
Today, most people are facing numerous resources and environmental problems with economic, social and health implications. Most of the problems are due to man’s demand for the services of natural resources and mismanagement of the residuals in the process of resource utilization. Thus, awareness of individuals of the services provided by natural resources, the problems encountered the mechanisms of the problems, the effects and impacts; and should be done actions are the main key to mitigate the problems.
IEC is an abbreviation that stands for Information, Education and Communication. It is commonly used medium to enhance awareness of the community on issues that affects them. The following are some guidelines in drafting your IEC material.
I. Suggested Minimum Content of you IEC Material:
a. Introduction- Should briefly discuss the background of the problem, importance, benefits of the resource/s in the topic.
b. Mechanism of the problem;
c. What should be done?
Some Considerations:
II. Qualities of Effective IEC Materials
Effective IEC materials should attempt to:
a. Create a distinct look and personality — Effective IEC materials are vivid, having an appealing personality that helps them stand out from other materials. They should stimulate the target audience with a distinctive look and sound, making them stand out from the "clutter" of competing materials and messages. Messages and design all must speak with the same voice — in design, color, text and narrative.
b.Stress the most compelling benefit. Effective IEC materials should address real needs and problems facing the target audience. The information they provide should be specific and single–minded. The main message and benefit to the target population should be clear.
c. Generate trust. IEC materials that are simple, direct, and technically correct generate trust in what they say. Credibility should never be replaced by creativity.; a straightforward design is a better basis for trust than extravagant or fancy IEC materials. Trust is generated by tone, presentation, believable images, and a solid information foundation.
d. Appeal to both the heart and the head. A decision on the part of the target audience to try something new is not made entirely in the mind — trials are often decided in part by an emotional response. Thus, effective IEC materials and messages should be designed to appeal to both the heart or emotions, and the head or reason.
Note: Submission of IEC e-copy is on December 6, 2016 before 5:00PM, submission of hard copy TBA.
GUIDELINES IN DRAFTING ENVIRONMENTAL IEC MATERIAL
Today, most people are facing numerous resources and environmental problems with economic, social and health implications. Most of the problems are due to man’s demand for the services of natural resources and mismanagement of the residuals in the process of resource utilization. Thus, awareness of individuals of the services provided by natural resources, the problems encountered the mechanisms of the problems, the effects and impacts; and should be done actions are the main key to mitigate the problems.
IEC is an abbreviation that stands for Information, Education and Communication. It is commonly used medium to enhance awareness of the community on issues that affects them. The following are some guidelines in drafting your IEC material.
I. Suggested Minimum Content of you IEC Material:
a. Introduction- Should briefly discuss the background of the problem, importance, benefits of the resource/s in the topic.
b. Mechanism of the problem;
c. What should be done?
Some Considerations:
II. Qualities of Effective IEC Materials
Effective IEC materials should attempt to:
a. Create a distinct look and personality — Effective IEC materials are vivid, having an appealing personality that helps them stand out from other materials. They should stimulate the target audience with a distinctive look and sound, making them stand out from the "clutter" of competing materials and messages. Messages and design all must speak with the same voice — in design, color, text and narrative.
b.Stress the most compelling benefit. Effective IEC materials should address real needs and problems facing the target audience. The information they provide should be specific and single–minded. The main message and benefit to the target population should be clear.
c. Generate trust. IEC materials that are simple, direct, and technically correct generate trust in what they say. Credibility should never be replaced by creativity.; a straightforward design is a better basis for trust than extravagant or fancy IEC materials. Trust is generated by tone, presentation, believable images, and a solid information foundation.
d. Appeal to both the heart and the head. A decision on the part of the target audience to try something new is not made entirely in the mind — trials are often decided in part by an emotional response. Thus, effective IEC materials and messages should be designed to appeal to both the heart or emotions, and the head or reason.
Note: Submission of IEC e-copy is on December 6, 2016 before 5:00PM, submission of hard copy TBA.
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